Who we are

Our website address is: www.saltmalt.com

What personal data we collect and why we collect it

We are committed to protecting your privacy and security.  Whenever you provide personal information to us, we will treat that information in accordance with the current data protection law.

We may collect, use, store or transfer within The Pony & Trap group different kinds of personal information about you.

We collect details from you when you request a product, service, offer or news from our website, emails, telephone conversations and written and verbal communication.

This includes:

  • Your contact details; primarily your name and email address
  • Information to help us identify you such as your name and date of birth if required for legal purposes or marketing purposes

We get personal information from a range of sources.  These include: our websites, social media channels, responses to our communications, online surveys, emails, telephone calls as well as through participation in our events and activities.

We collect your name and email address if you sign up to our newsletter. This is kept until you decide to unsubscribe from our mailing list where all contact details will be deleted.

We will use the personal information gathered in our normal course of business primarily to provide the products, services, offers or news you have requested and also for administration purposes:

  • to confirm identification when you contact us
  • to keep you informed of any special offers or promotions that we believe might be of particular interest to you
  • to communicate with you in the event that any products or services you have requested are unavailable
  • for statistical analysis, including automated techniques
  • for record-keeping purposes
  • for market research
  • to track activity on our website
  • to improve and monitor our customer service to you
  • for the prevention of crime and fraud

We may also contact you by post, email, or telephone for these purposes.

We would like to send you information about products and services of ours and other companies in our group which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.


Cookies are small text files which are stored on your computer, mobile phone or device.  Cookies may be placed on your device when you visit a website or open a marketing email.

The Pony & Trap group including Salt & Malt, uses cookies for a variety of reasons, such as to remember your preferences when you visit our site, tailor your visit, monitor traffic to enable us to improve our site, or to ensure we remember the contents of your shopping basket when you next visit the site.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These include Facebook, Twitter, and You Tube.

We do not control these cookies and how your information may be used, so please visit the third parties’ websites for more information on these cookies.These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://policies.google.com/privacy

Who we share your data with

All data is stored within Salt & Malt database but is available to be accessed within The Pony & Trap group where data is stored centrally.

In order to provide our products and services, we may need to pass information on to our agents and sub-contractors or appoint other organisations to carry out some of the processing activities on our behalf, such as mailing houses and website agencies.

In these circumstances, we will ensure that your information is properly protected and used in accordance with this privacy policy. We may also disclose information to the investigating authorities such as the police, and customs and excise, or if required to do so by law.

How long we retain your data

We want to make sure the information we hold about you is accurate and up to date. If you believe that we are storing details relating to you and that these are incorrect or you wish to remove them, please contact us by emailing contact@saltmalt.com or by writing to us at the address below.

All data is held until you tell us you no longer wish Salt & Malt or The Pony & Trap group to contact you. You can let us know at any time for your details to be deleted. Please let us know by writing to us or emailing: contact@saltmalt.com

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Additional information

How we protect your data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

What data breach procedures we have in place

If you believe we have been in breach of any procedures, please write to us at the below address or email us contact@saltmalt.com

We commit to respond to such requests within 48 hours of receipt with a plan of investigation and timescales.

Your rights to access your personal information

You have a right to receive a copy of the personal data that we hold about you.

To obtain a copy of the personal information we hold on you, please write to:

Salt & Malt
The Manager,

Salt & Malt,

Chew Valley Lake,

Walley Lane,


BS40 8XS

01275 333345

Alternatively email contact@saltmalt.com

Please visit the following website for further information: https://www.ico.org.uk